INDICATIONS (about David)
Innovator, Visionary, Thought Leader
…are literally just some of the words David has used in his writing career. He began on the account side of the business in Japan before hitting the small time with his writing of baseless horoscopes for Tokyo Day & Night magazine under the regrettable pen name, Madame Gertrude.
Leaving the fortune-telling world behind to race blindly into the future, David moved into copywriting for consumer goods, working on campaigns for clients including Canon, Honda, Sony, NEC, and NTT DoCoMo.
After rising to the role of creative director of copy for the largest account at ADK (Japan’s 3rd biggest agency), David later went out on his own to work with a greater range of clients, including Saatchi & Saatchi (Japan and China) and The Financial Times; and to work on exciting projects such as the launch of the Toyota Prius.
He also blagged his way into some dubious gigs in his spare time including the near-anonymous role of Sleepy Businessman #3 in a popular Japanese TV drama, a partially nude model in a Rover print ad (best not to imagine that); and most bewildering of all, the role of Young Warrior in the Paris Opera Ballet’s production of La Bayadere (??).
Fuelled by a desire to work in pharma, but pigeonholed as a creative with no science background, David moved to the US to study for a Master of Science in Biomedical Writing and Regulatory Process. His graduation immediately shifted perceptions, and he quickly became pigeonholed as a science guy instead.
To this day, some agencies select David for his prolific concepting chops. Others choose David for his academic experience. Explore the buttons below and consider if your agency could benefit from using David in one or even both pigeonholes.